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Presenting fundamental marketing information within an innovative customervalue framework, the book helps readers understand how to. Jan 04, 2017 as a team, philip kotler and gary armstrong provide a blend of skills uniquely suited to writing an introductory marketing text. Feb 01, 2017 himanshu mehra takes you through the summary of the book marketing management by kotler and keller. Document format pdf file size of principles of marketing is 32. Check whether an access card has been included with the book at a reduced cost. With the study guides and notes written by fellow students, you are guaranteed to be properly prepared for your exams. Books by philip kotler author of marketing management. Buy principles of marketing, global edition 15 by philip kotler, gary armstrong isbn. Marketing an introduction is another joint work by both authors. Oct 08, 20 kotler rose to the forefront in the field of marketing in 1967 when he authored the seminal textbook marketing management.